Creative director and executive producer with 15 years of experience expanding audiences through creative marketing execution and art direction with more than 1B views on multiple platforms and traditional television. Recognized for leading rebranding eﬀorts that bring an organization’s dynamic story to life across all mediums and channels. Known as a brand ambassador with a focus on quality and consistency.
Developed campaign concepts that spanned the digital and traditional environments and worked closely with leads, creators, and creative agencies to bring ideas to life. Championed the creative marketing execution and art direction for a community of 43M+ subscribers with a core team of associates. Led the rebrand of the legacy visual identity of the company and scaled compelling programs to show a common brand thread.
BRANDED / CELEB / TV CONTENT
Updating two legacy YouTube channels to better reflect their content and the audiences sensibilities. This project had FBE, home of the "React' format renamed and branded to REACT (Makes sense. And the React Channel (Which has no react shows) renamed and branded to REPLAY to better reflect the playful nature of the content.